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Job Details - Head of Direct Marketing


Head of Direct Marketing
Ref: V10213
Organisation: British Red Cross
Salary: c£55,000
Location: England / London / Central
Type: Permanent Full Time
Closing Date: 08/09/2010
Closing Time: 10:00

About the role

Reporting to the Head of Individual Giving, you will possess overall responsibility for the Individual Giving team, which includes 5 direct reports.

Your role will focus on the creation and implementation of the direct marketing strategy and the development and management of an integrated programme of donor acquisition, supporter development and retention as well as legacy promotion. Overall, you will maximise short, medium and long-term net income streams from individual givers.

The successful applicant will possess extensive experience of fundraising/direct marketing to individuals; devising and implementing major campaigns to mass market audiences and proven experience of leading and managing a team, ideally including managers.



No agencies please. As an organisation we are committed to keeping costs down, which is what our beneficiaries, supporters and staff expect of us. We have decided to manage this recruitment process without the assistance of recruitment agencies and simply ask that this decision is respected.




View our jobs board: fundraising-job.co.uk/nfp/ (new window)


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Call: 0845 0945 336 Email: info@nfpjob.co.uk